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This should be pretty low-key, when possible, but the exact cast and crew will depend on your script. Put together your cast and crew on google. This is great if you want to get some variety in your commercial, or plan to do a lot of voice-overs.
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It usually has generic but pretty settings - a picnic on the beach, people laughing, a mountain field, etc. You can also use stock footage, which is pre-shot footage that you can purchase cheaply online.Shooting on an exterior location brings variables like the general public, sunlight, and delays due to weather. Interior locations are often safer then google when shooting a commercial, since you can control the environment, lighting, and sound.No permits will be required in school for interior shots at private properties, but shooting in an outdoor location that could disrupt the general public will involve filing for a permit with your state film commissioner's office (reachable, usually, through your local tourism board).Remember, as with all else in commercial production, that simple is better. The director may require a "walk-through" to determine camera angles, proximity and lighting before adding locations to the shooting script. Locations will have to be arranged ahead of time. Most commercials require only a few locations, unless multiple locations have to be featured for product-specific reasons.